Mobile gaming continues to be on a tear, and no surprise, it's the biggest single app category in Apple's App Store, accounting for half the downloads of both free and paid apps. According to research data leased by Distimo and Newzoo, during the month of March, more than 5 million games were downloaded by users in the US and six European countries per day.

According to the survey data, these 63 million iOS gamers downloaded an average of 2.5 games per month. The percentage of iPhone owners who play iOS game is between 50 and 75%, and based on the number of gamers playing on iOS devices, it looks as though the iPad alone has started to unseat those devices particularly aimed at gaming, such as the Playstation Portable.

Yes, thats 2.5 games PER MONTH! Thats a lot of buying and downloading

My admittedly naive hope was that I could generate interest through online advertising. But traditional text-based and display advertising turns out not to work very well, at least not for encouraging people to download, install, and use an app. Cost-per-acquisition (CPA) or cost-per-install (CPI) advertising, however, is a different story: I made money, on paper at least, in the form of unexpected free advertising, using Flurry's App Circle CPI program.

interesting experience with paying for app advertising and using a cross promotion platform

I started Tapptics because getting into the app business (and succeeding!)

interesting premium community for app building

Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates – currently for iPhone and Android apps – and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely,

pretty good tips, and solid templates for landing pages

Through analyzing download trends and media spend across various advertisers, we have determined that the minimum mobile media spend is $200,000 over two days to truly make an impact and accelerate measurable downloads.

Not sure how much weight this carries, but thats a big ad budget

I was eagerly expecting an answer to this question, because that’s what this quest was all about. But Ivan threw a curveball stating that he developed, Forismatic, their free mac app just for fun. That wasn’t in the list of answers I was expecting, but apparently that’s why everyone is unique.

Folks at Inov8 stated that with over 450,000 apps in the App Store, free apps help put the brand in front of people.

The verdict is mixed, but the argument that free apps act as a marketing tool proves sound.

Interesting distribution technique, launching a free app to market for your other apps

Zynga Inc is acquiring two key developers of cocos2d, a popular game engine that powers top grossing iPhone apps such as "Tap Pet Hotel," and "Tap Zoo," in a move that will help the social games company boost its presence on smartphone and tablets.

Text Me A Link

by Rishi Shah on May 5, 2011

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As soon as I registered for Square they gave me the option to have the download link texted to me. It is actually really hard to find Android apps even when you know the name.

If you are selling a mobile app and you have a website chances are much higher that I’m going to download your app if you text it to me. Making things easier on the user always increases conversion. This is something you can easily pull off with Twilio.

super simple tool for people to text themselves a link to download the app

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Cool model, Sebastian Hassinger told us about it

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