I was eagerly expecting an answer to this question, because that’s what this quest was all about. But Ivan threw a curveball stating that he developed, Forismatic, their free mac app just for fun. That wasn’t in the list of answers I was expecting, but apparently that’s why everyone is unique.

Folks at Inov8 stated that with over 450,000 apps in the App Store, free apps help put the brand in front of people.

The verdict is mixed, but the argument that free apps act as a marketing tool proves sound.

Interesting distribution technique, launching a free app to market for your other apps